There are many possibilities! For example, you can get discounted tickets with INSIDE points, or you can purchase LAAX Merchandise Products. Just have a look at the Rewards Shop. You can find the Rewards Shop on INSIDE LAAX under "Shop" and then "Rewards".
In addition, you can also use your INSIDE points in selected restaurants and bars, if you place your order on INSIDE LAAX. Go to "Gastro" at the bottom right, and then to "Order Now". If prices are also shown in INSIDE points, you can select upon checkout if you want to pay by creditcard or with INSIDE points.